E-Gifts, E-Delivery and Facebook Integration
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Online Gift Certificates
Selling gift certificates online can be
a tremendous way to increase business and customer satisfaction. By enabling
them to buy gift certificates from the comfort of their, home, office or mobile
device, you increase your customer’s satisfaction, while making them effectively
an extension of your sales force.
Physical vs. eDelivery
FusionWare has experience getting FedEx
certification and can provide you with both physical delivery of gift
certificates or gift cards, as well as eDelivery using a PDF with a bar code
that can be validated at the store.
Consider that if you do not have
eDelivery, 2 ½ days before Christmas or any other important holiday, your sales
of gift certificates will dry up. With eDelivery, instead of drying up, your
sales will increase as customers desperate to do their last minutes gift buying
will flock to those vendors who will enable them to get the gift in time,
despite the courier and shipping deadline having passed.
We’ve seen a customer, the first year
that they had eDelivery, sell over $30,000.00 in eDelivered gift certificates in
one hour on Christmas morning!
Social Media
Customers today expect to do just about
everything on their mobile devices, and even when on their tablet, laptop, or
desktop systems, one of the portals of choice is Facebook.
FusionWare can enable a social marketing
and sales opportunity where customers who “like” your Facebook page can see
promotional offers, and select them. This will direct them to your web where
they can buy a gift certificate, selecting a Facebook friend as the recipient.
They can then choose to privately send this gift, or actually post it to their
friend’s wall, along with a notice on their own wall that they sent this gift.
Any friend seeing either of the wall
posts can view them and see a link that lets them, too, buy a gift certificate
for a friend (or “like” your page).
This approach provides you with a
powerful opportunity to have your customers do some viral marketing on your
behalf to their entire community of friends.
Your customers will love this opportunity to show their appreciation for
their friends, and let their other friends know what they’ve done!
Social Sales
FusionWare provides you with the tools
to enable your customers to sell gift certificates, make referrals and much
more.